Enhancing Customer Engagement and Loyalty Through Personalization: A Case Study of an Ecommerce Platform
Industry:AI, Ecommerce & Marketplace
About Cliqengo
Cliqengo, an e-commerce marketplace successfully leveraged custom reward system, customized user experience based on AI driven onboarding journey and a reward wallet to enhance customer satisfaction and retention.
The Chalange
Cliqengo came to us with a unique proposition to build them a custom website with a custom CMS that would make client side dynamic on both the website marketplace as well as iOS and Android mobile Apps.
They were already using a popular CMS however as per their scalability plans they wanted to add custom features such as a unique reward system, data protection and privacy, server side rendering as well as cloud infrastructure. They were facing challenges in driving customer engagement, loyalty, and repeat purchases. Despite offering a variety of brands, they struggle to differentiate themselves in a competitive market and provide personalized experiences that resonate with their diverse customer base. They wanted a solution to enhance customer satisfaction and retention while effectively managing a reward system that incentivizes purchases across brands.
They were already using a popular CMS however as per their scalability plans they wanted to add custom features such as a unique reward system, data protection and privacy, server side rendering as well as cloud infrastructure. They were facing challenges in driving customer engagement, loyalty, and repeat purchases. Despite offering a variety of brands, they struggle to differentiate themselves in a competitive market and provide personalized experiences that resonate with their diverse customer base. They wanted a solution to enhance customer satisfaction and retention while effectively managing a reward system that incentivizes purchases across brands.
X Stack's
Unique Solution
Custom Reward Points:
- We helped them create a custom reward system where users can earn points for every purchase, engagement on the platform, and referrals.
- Points earned are specific to each brand within the platform, encouraging customers to explore and shop across different brands.
- Users can view their points balance and transaction history conveniently on their account dashboard.
Onboarding Quiz for Personalized Experiences:
- Upon signing up, customers are prompted to complete an onboarding quiz to understand their preferences, style, and shopping habits.
- The quiz data is used to personalize product recommendations, promotional offers, and marketing communications.
- Customers receive tailored suggestions based on their quiz responses, enhancing their shopping experience and increasing the likelihood of conversion.
Reward Wallet with Cash Conversion:
- The platform introduced a reward wallet where customers can accumulate their earned points.
- Customers have the flexibility to convert their accumulated points into cash rewards or discounts on future purchases.
- This feature incentivizes customers to continue shopping on the platform and rewards them for their loyalty and engagement.
The Results
- Improved Customer Engagement: Personalized offerings based on quiz responses leading to higher engagement and conversion rates. The tailored shopping experience, resulting in increased time spent on the platform.
- Enhanced Customer Loyalty: The custom reward system incentivized repeat purchases and referrals, fostering customer loyalty. Customers were motivated to explore multiple brands to earn and redeem points.
- Increased Revenue: The combination of personalized experiences, custom reward system and the reward wallet contributed to a significant increase in revenue for the platform. Repeat purchases and higher average order values drove overall sales growth.
- By leveraging innovative features, Cliqengo successfully enhanced customer engagement, loyalty, and revenue.
The technology that we used to design, develop & deploy Cliqengo
Node.Js
TypeScript
JavaScript
React
Swift
Kotlin
Ant Design
Figma
AWS
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